Young Kennel Club unveils rebrand

The Young Kennel Club (YKC) has announced a rebrand which has been unveiled this week, and is set to be implemented across all branding.

The Young Kennel Club is a popular kids club for dog lovers, aged 6 to 24, through competitions, dog training and fun activities with their dog. Launched in 1985, the YKC aims to engage and support young people in all dog-related activities, through fun, education, care and responsibility.

Now in its 37th year, the YKC has revealed a new look across all of its communications and channels, including a new home for the website, with members able to see the branding first-hand at Crufts 2022. The changes follow extensive research and consultation with YKC members and their parents which was undertaken in 2019 and incorporates the feedback given to provide a combination of the two preferred designs. The new website will now be housed within The Kennel Club website, providing more visibility and will offer a mix of content and communication for both competing and non-competing members.

Further research will be commissioned over the next year as part of the next phase of the rebrand, with additional resources to follow.

In addition to further changes to the Young Kennel Club, Tony Allcock OBE was also recently appointed interim Chairman of the Young Kennel Club, following The Kennel Club board meeting on 15 February.

Vanessa McAlpine, Events and Youth Development Executive at The Kennel Club commented: “We are looking forward to presenting this rebrand for the Young Kennel Club, which many of our members have played a part in thanks to their vital contribution during the research stages.

“We have taken all of the feedback received into consideration, which is reflected in this new look and feel which is both eye-catching and impactful, whilst still meeting the needs of our members, and we look forward to hearing their thoughts.”

More information about the Young Kennel Club can be found on The Kennel Club website.