Assured Breeder Scheme

About the scheme

The Kennel Club Assured Breeder Scheme promotes good breeding practice and aims to work together with breeders and buyers to force irresponsible breeders, or puppy farmers, out of business. 

Breeders nationwide are joining to demonstrate their commitment to responsible breeding. In return, they are able to use the scheme literature and logo to promote their litters.

The annual membership entitles them to advertise FREE of charge on our Find a Puppy Service and will highlight litters to puppy buyers as being bred by an Assured Breeder.

PLEASE NOTE: As a result of the escalating COVID-19 issues within the UK, we are suspending all certification visits for the foreseeable. New applications will still be accepted, however, no visits will be booked until further notice. Please note that we will be reviewing the situation continuously as Government information changes. If you do have any questions regarding this, please contact the office.

Join nowAbout the schemeAlready a member?Looking to Buy a Puppy?Join the Kennel Club Academy - Free breeder education resources

UKAS accreditation

We are the only organisation accredited by the United Kingdom Accreditation Service (UKAS) to certify dog breeders, under the Kennel Club Assured Breeder Scheme. This means that the Kennel Club is recognised as an impartial and competent inspector by the government's sole national accreditation body.

This gives the puppy buying public additional confidence that Assured Breeders are committed to meeting and maintaining high standards for caring for the health and welfare of their puppies and breeding bitches, and are the best point of contact for buying a healthy, happy puppy.


More information

Tools & Services



"I decided to join the Assured Breeder Scheme because I wanted the confidence and the reassurance that I was doing all of the right things by my girls and the breed"

"As a novice breeder, it was reassuring to be able to tick the boxes and to have access to help and guidance."

"I was proud of my reputation as a breeder [...] to show the public that good breeders are serious when it comes to health and welfare of our dogs and puppies."

Read our testimonials

Related Topics

Assured Breeders Assured Breeder Scheme Selling Puppies ABS
Copyright © The Kennel Club Limited 2020. The unauthorised reproduction of text and images is strictly prohibited.