Assured Breeder Scheme

About the scheme

The Kennel Club Assured Breeder Scheme promotes good breeding practice and aims to work together with breeders and buyers to force irresponsible breeders, or puppy farmers, out of business. 

Breeders nationwide are joining to demonstrate their commitment to responsible breeding. In return, they are able to use the scheme literature and logo to promote their litters.

The annual membership entitles them to advertise FREE of charge on our Find a Puppy Service and will highlight litters to puppy buyers as being bred by an Assured Breeder.


During these times the Kennel Club is putting the health, safety and welfare of its staff and customers first, and as such have suspended the process of undertaking face to face assessment visits.

As the visit process forms part of the application process to join the scheme, we have taken the decision to temporarily withdraw the option to join the scheme until further notice. We do not have a definitive date as to when we may recommence visits and re-open the new membership application process, and this will be subject to comprehensive risk evaluation.

Please be assured that this does not prevent you from breeding nor registering dogs, and we would still actively encourage you to follow the health testing requirements and guidelines for responsible breeding which you can find here. 

In the meantime, if you would like to register your interest in joining the Assured Breeder Scheme, please email us at ​, so that we can follow up with you once the new membership application process re-opens.

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UKAS accreditation

We are the only organisation accredited by the United Kingdom Accreditation Service (UKAS) to certify dog breeders, under the Kennel Club Assured Breeder Scheme. This means that the Kennel Club is recognised as an impartial and competent inspector by the government's sole national accreditation body.

This gives the puppy buying public additional confidence that Assured Breeders are committed to meeting and maintaining high standards for caring for the health and welfare of their puppies and breeding bitches, and are the best point of contact for buying a healthy, happy puppy.


More information

Tools & Services



"I decided to join the Assured Breeder Scheme because I wanted the confidence and the reassurance that I was doing all of the right things by my girls and the breed"

"As a novice breeder, it was reassuring to be able to tick the boxes and to have access to help and guidance."

"I was proud of my reputation as a breeder [...] to show the public that good breeders are serious when it comes to health and welfare of our dogs and puppies."

Read our testimonials

Related Topics

Assured Breeders Assured Breeder Scheme Selling Puppies ABS
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