Kennel Club supports national microchipping month with new app to help reunite Petlog Premium customers with lost dogs

The Kennel Club has joined forces with Bauwow to make sure that Petlog Premium customers can manage their membership through a handy app wherever they are.  Whilst out and about, pet owners will always have 24/7 access to Petlog Premium lost and found services.

Recent research shows that:

  • 53% of microchips show inaccurate keeper details [1]
  • 93% of dogs in the UK are microchipped [2]
  • 11% of the dog owning population still don’t realise it is now a legal requirement to have their dog microchipped

Petlog, managed by the Kennel Club, is one of the largest databases for microchipped animals.  Petlog Premium offers pet owners a comprehensive range of lost and found services, which ensures they maintain accurate contact details so if the worst happens and their pet goes missing, they can tap the Bauwow app, or log on to the Petlog website and alert local authorised agents to help with their search.

By working with the Bauwow app, Petlog Premium customers now have an enhanced service on top of phone and web access, making it easier to access their details as well as a wide range of other benefits such as a search facility to find vets, stores, groomers, pet carers as well as locate pet friendly bars, cafes and holiday destinations to visit with their dog.

Caroline Kisko, Kennel Club Secretary said: “Petlog has over 9 million pets registered on its database and is a 24/7, 365 days a year UK-based lost and found service. It is also the only database to be part of the European Pet Network which reunites pets throughout the UK and Europe.

“The Kennel Club is concerned that there is evidence to suggest that 53% of microchips are still showing inaccurate details and hope that by making it easier for owners to update their details by such means as the Bauwow app and also using awareness campaigns, like National Microchipping Month, owners will understand the importance of keeping their details up to date.

“By registering with Petlog, pet owners can be reassured that rescue and welfare organisations are being supported by provision of free services to support the rehoming process by Petlog. We are excited to be able to work with Bauwow, whose app is one of the market leaders, to provide an even greater service to our customers. We can never stress enough how important it is to make sure owners’ details are kept up to date.”  

For further information on the Bauwow app and Petlog please visit

[1] Microchipping One Year On’ by Battersea Dogs and Cats Home 2017

[2] PDSA Animal Welfare Wellbeing Report