Purina Pro Plan And Kennel Club Accredited Instructors Scheme Partnership To End

After three successful years, the partnership between the Kennel Club Accredited Instructors (KCAI) Scheme and Purina PRO PLAN will not be renewed, as Purina PRO PLAN's strategy is taking a new direction. This decision will be effective from October 2015.

The partnership between Purina PRO PLAN and the KCAI Scheme delivered face-to-face quality educational guidance and advice to canine professionals through a series of regional events and through the Career Zone at Crufts which included   seminars, workshops and career guidance aimed at dog professionals. The KCAI is the UK's independently recognised stamp of quality for those delivering the highest standards of care and advice to dog owners.

James Titmuss, PURINA Specialist Business Director said: "We were delighted to have the opportunity to work with the KCAI Scheme to ensure that canine professionals are given access to quality training and education resources. We have enjoyed working closely with the trainers and supporting them in their regions with nutritional knowledge and education. We remain committed to the community of dog trainers and canine behaviourists who have seen our joint support increase significantly year on year and have been offered a high standard of educational opportunities through this partnership. We have simply reviewed our strategies and will now choose different ways to offer that support."

Paul Rawlings, Chairman of the KCAI Board, said: "We and Purina PRO PLAN share a passion for improving the health and welfare of dogs through training, education and optimum nutrition, and our partnership has been very beneficial. It has provided a very effective platform and network for members and a forum for education. The scheme is currently undergoing some changes to reflect the needs of its membership and is looking at other potential platforms to provide education across all regions."

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