Press Releases

Sausage Dogs on a Roll Due to Celebrity Craze

12th August 2015 - 3:00 PM

The number of people searching for Dachshund puppies (sometimes referred to as 'sausage dogs') has increased three fold since the beginning of the year, after a spate of TV programmes, adverts and celebrities have popularised the breed.

New figures released for the Kennel Club's Eukanuba Discover Dogs event, taking place at ExCel Exhibition Centre on 17 and 18 October, shows that there were almost 150,000 searches for Dachshund puppies on the Kennel Club Find A Puppy service in the first three months of the year, compared to just over 46,000 in the same period in 2014. The increase is across all Dachshund breeds - the Standard and Miniature varieties of the smooth, wire and long haired breeds.

The Miniature smooth haired dachshund is now the twentieth most popular breed of dog in the UK, according to Kennel Club registrations statistics. When all varieties of the breed are brought together it is the eleventh most popular choice in the UK.

The increase in interest comes after the Vitality adverts which started in January this year, featured a Miniature Smooth Haired Dachshund, who appeared alongside Jessica Ennis and Johnny Wilkinson. Searches for Smooth Haired Dachshunds, featured in the ads, increased 41 percent in the first quarter of 2015, compared to the preceding three months.

Dachshunds have also been popularised by Gogglebox, after couple Steph and Dom are frequently shown with their Miniature Smooth Haired Dachshund, Gigi and by social media sensations Tanya Burr and Jim Chapman, who have 1.4 million Twitter followers, and who have recently bought a Miniature Smooth Haired Dachshund, called Martha.

Celebrities owning Dachshunds include chart topper Adele and actress Kirsten Dunst.

The Kennel Club is inviting people to come along to its unique Eukanuba Discover Dogs event to meet the different varieties of Dachshund and around 200 other dog breeds, to find out which is best for their lifestyle.

Caroline Kisko, Kennel Club Secretary, said: "There has been a staggering increase in the number of people looking for Dachshund puppies on the Kennel Club's Find A Puppy service in the last year and it seems that adverts and celebrities have had a big impact.

"There is no doubt that these dogs have the cute factor and can make perfect pets for many people but we do have concerns that popular culture can result in dogs becoming some kind of fashion accessory, which sadly results in these dogs being dumped when their new owners realise the commitment it takes to take care for a dog.

"We urge people to remember that in addition to the popular dog breeds with a high profile, there are 215 dog breeds in the UK, some of which people have probably never seen or heard of, and these can all be met at our Eukanuba Discover Dogs event at ExCel in October, so that people can make sure they get the right breed for them.

"We also remind people to go to a responsible breeder such as a Kennel Club Assured Breeder, who will have been inspected and taken care of their pups' health, because often, when there is a sudden peak in interest for a particular breed, those people who are prepared to cut corners to make money, to the detriment of their dogs' welfare, move in to fill the gap in demand."

Ian Seath, Chairman of the Dachshund Breed Council said: "Dachshunds are fun, friendly characters but they are also strong-willed and take time and commitment, so we urge people to meet them and talk to breed experts before they buy. They may be small but they need mental stimulation and exercise or they can become noisy and destructive. 

"Dachshunds are really big dogs in little bodies and people need to remember that they should be treated as dogs not toys."

Kennel Club Find a Puppy Search Statistics


Jan-March 2014

Oct-Dec 2014

Jan-March 2015

Miniature Long Haired Dachshund




Miniature Smooth Haired Dachshund




Miniature Wire Haired Dachshund




Long Haired Dachshund




Smooth Haired Dachshund




Wire Haired Dachshund





Discover Dogs

  • Eukanuba Discover Dogs, run by the Kennel Club, is London's biggest dog event. It enables people to meet and greet more than 200 breeds of dog and talk to breed experts about their unique character traits. There are also hundreds of trade stands selling gifts for dogs and dog lovers, the Scruffts family crossbreed of the year semi-final, agility displays, and much more.
  • Eukanuba Discover Dogs takes place on 17thand 18thOctober at ExCel Exhibition Centre
  • Advance tickets cost £14.30 for adults and £11 for children, over sixties and students. Free admission for children under 12. On the door tickets cost £16 for adults and £13 concessions.
  • Opening times are 10.00 - 17.00
  • Eukanuba Discover Dogs is sponsored by Eukanuba

Related Topics

Sausage Dogs Dachshunds
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