Minister Supports Kennel Club Campaign To Help Save Thousands Of Dogs Each Year Through Microchipping

  • Kennel Club launches 'Chip it, Check it' campaign in Wales to help save the lives of over 8,000 lost dogs each year in the UK*
  • Campaign launched to raise awareness of microchipping becoming compulsory by law from March 2015
  • Minister for Natural Resources Alun Davies expressed support at National Microchipping Month event in Cardiff

Over 8,000 dogs euthanised each year because their owners cannot be found could be saved if dog owners 'Chip it, Check it' the Kennel Club and Alun Davies, Minister for Natural Resources, have highlighted.

The organisation, the UK's largest dedicated to dog welfare, has said that by microchipping dogs and keeping personal details up to date, thousands of otherwise doomed dogs could be identified and reunited with their owners instead of facing possible destruction in the pound.

The Minister highlighted the importance of microchipping and checking contact details are up to date as part of the Kennel Club's National Microchipping Month during an event at the Senedd, in Cardiff Bay.  The event launched the new 'Chip it, Check it' education campaign in Wales intended to inform the public about the change in law from March 2015 and was supported by Assembly Members and animal welfare organisations.

Regulations due to be laid shortly, will place a requirement on owners to have their dogs microchipped and registered on one of the databases available. Owners will also be expected to be responsible for ensuring the information is kept up to date in order to have the best chance of reuniting them with their pet.

Speaking at the event, Alun Davies said: "We are working hard to promote responsible pet ownership and the introduction of compulsory microchipping for dogs is just one of a number of proposals aimed at raising standards of dog welfare in Wales. National Microchipping Month is a great opportunity to highlight the benefits of microchipping and campaigns like 'Chip it, Check it' serve as a vital reminder to all pet owners to check that their information is up to date on the microchip database, which will help reunite worried owners with their dogs that have strayed more quickly. Reducing the time spent in the pound or kennel not only reduces stress for the dog and owner, it also cuts the costs for local authorities and welfare charities."

The Kennel Club is dedicated to reuniting dogs and owner through its reunification database Petlog, the UK's largest lost and found database for microchipped pets, and holds National Microchipping Month each June to educate those involved with dogs on the benefits of microchipping.

Kennel Club Secretary, Caroline Kisko commented "The introduction of a requirement to permanently identify a dog through compulsory microchipping will go a long way towards improving the current situation surrounding stray dogs by reducing the need for unidentified lost dogs to be rehomed or euthanised. The Kennel Club views regulation as a positive step forward for responsible dog ownership and bringing dogs and owners back together more quickly and effectively and as such thanks the government for their commitment to improving dog welfare".

National Microchipping Month runs throughout June. For more information go to

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