Image of Kennel Club logo

New Film And Vet Packs Available For Vets To Help End Puppy Farming

The Kennel Club has produced a film in conjunction with TV vet, Marc Abraham, to show puppy buyers what to expect from a responsible breeder and the perils of buying a puppy from a disreputable source.

The Kennel Club is calling on the veterinary profession to help clamp down on the cruel puppy farming trade, by making their clients aware of the importance of buying a puppy from a responsible breeder or rescue home, and has provided films, literature and information that vets can use throughout the week.

The Kennel Club's annual Puppy Awareness Week, which is taking place from 1st- 7thSeptember, aims to help people find a healthy, happy puppy, whilst raising awareness about the plight of overbred bitches and puppies born into cruel puppy farms.

With as many as one in four people buying pups directly online, through social media, from pet shops or free newspaper ads, outlets often used by puppy farmers, it is a growing problem. The majority fail to see the puppy with its mum or in its breeding environment, and very few receive a puppy contract or relevant health certificates for the puppy's parents, which indicate the likely health of the pup.

The film shows the consequences of buying a puppy farmed pup, which can include costly treatment for parvovirus, worms, gastro-enteritis, kennel cough and pneumonia, and what a puppy buyer should expect to see when buying from a responsible breeder. The Kennel Club has also provided an animated film, with graphics, about the dos and don'ts of buying a puppy which can be played in vets' waiting rooms and is available through the Vets Channel.

Caroline Kisko, Kennel Club Secretary, said: "We need to raise awareness amongst puppy buyers about the importance of not buying from rogue dealers, who are making money at the expense of their dogs' welfare.

"The veterinary profession have a captive audience of animal lovers who can then go on to be great champions of the cause, spreading the message about buying a puppy responsibly further afield.

"If we could spread one simple message that people can easily remember it is 'ABS is Best' as the Kennel Club Assured Breeder Scheme is the only scheme in the country that sets standards for and inspects dog breeders before they join the scheme and every three years, giving puppy buyers confidence in their credentials."

Marc Abraham, TV vet and founder of the Pup Aid campaign, said: "People need to understand that it is not acceptable to buy a puppy without seeing it interacting with its mum, without seeing the breeding environment, without a contract of sale, or without health test certificates; and need to know how to spot the signs of a puppy farmer early on, as once people get to a pet shop, garden centre or an irresponsible breeder's house, it's often too late because they want to rescue the pup."

Pup Aid has secured a parliamentary debate about banning the sale of puppies and kittens in pet shops, which are often from puppy farms, on 4thSeptember, after an e-petition received over 100,000 signatures.

The Kennel Club Assured Breeder Scheme was established in 2004 and last year the Kennel Club received UKAS (United Kingdom Accreditation Services) accreditation to certify breeders on the scheme. This is much needed in a market where dog breeding is largely unregulated. Kennel Club Assured Breeders have to abide by the Scheme Standard, which includes ensuring that puppies are shown with their mum, that the parents are given the appropriate health tests for their breed before they are bred from, that they have a clean and safe breeding environment and are given the correct vaccinations.

In addition to the materials available for PAW, the Kennel Club and Dogs Trust have also worked with trainer Carolyn Menteith to produce the Puppy Socialisation Plan, which can be used by breeders and puppy buyers to socialise their pups, which is something the puppy farmers will fail to do and helps puppy buyers to distinguish good from bad breeders.

Puppy Awareness Week takes place from 1st- 7thSeptember and the Pup Aid event founded and organised by Marc Abraham takes place on September 6thin Primrose Hill, London. To find out more, and to order a PAW veterinary pack visit