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Puppy Awareness Week 3-9 September 2018


Puppy Awareness Week (PAW) aims to help puppy buyers be aware of how to find a responsible breeder and a healthy, happy puppy.

What are the dangers to puppy buyers?

There are lots of fantastic, passionate dog breeders out there who want to produce happy healthy puppies, however, there are also other individuals who put profit before health and welfare, keeping their dogs in poor conditions and producing puppies that are unhealthy and may eventually require expensive veterinary treatment. 

Why we need Puppy Awareness Week?

Many puppy seekers are unaware of the dangers of buying from an irresponsible breeder, or are unable to differentiate between a good and bad breeders.

A recent Kennel Club survey* found:

How to spot an irresponsible breeder

All puppies are cute and unless the puppy itself is unclean, or has a visible health condition, there is no way of telling from just the look of the dog in what conditions it has been bred, or what it will be like when it grows up.  Before you hand over any money, ensure that you are convinced that you a dealing with a responsible breeder.

Find out what to look for when visiting a breeder and what to avoid here, or visit our top tips for finding a good dog breeder infographic.

What happens on puppy farms or in the premises of irresponsible breeders?

Find out more about puppy farms here.

Buy from an Assured Breeder

The Kennel Club strongly advises puppy buyers to go to a member of the Kennel Club Assured Breeder Scheme. Assured Breeders all agree to follow good breeding practices and are inspected by the Kennel Club. 

If searching for a puppy, Kennel Club Assured Breeders will appear on the Kennel Club’s Find a Puppy Site with a Scheme logo next to their name.  You can search on the website by area and your chosen breed.  You can also search the full list of Kennel Club Assured Breeders here.

The Kennel Club recognises that there are responsible breeders outside of the Assured Breeder Scheme, but it can be difficult for buyers to identify who those breeders are. Ask friends, family, breed clubs, training clubs or your local vets to see if they have any recommendations. 

Finding a puppy takes research

Buying a puppy should never be quick or instant, and if it is, then you may want to ask yourself why the breeder is so keen to sell the puppies so quickly. We’re so used to being able to buy things online (usually with next day delivery) that sometimes we forget that some things should not be so effortless to buy.  A responsibly bred puppy will be loved and cared for by its breeder who will be reluctant to give them to anyone other than the ideal owner. 

Find out more about what research puppy buyers should do before buying a puppy here.

Find out more about finding the perfect dog for you and speak to breed experts who will be able to answer all your questions at the Discover Dogs event held at ExCeL London on 20-21 October 2018.

We need your help!!

We can only do so much to raise awareness of the importance of finding a responsible breeder, so we need your help to spread the word to the people we wouldn’t ordinarily reach. 

During PAW please follow us on Twitter/ Instagram (@TheKennelClub) or on our Facebook page ( and share our posts, or why not write your own messages and use #PuppyAwarenessWeek, or on Twitter or Instagram use the message below.

I'm proud to be supporting @TheKennelClub’s #PuppyAwarenessWeek 2018!

*Figures based on survey of 2,176 dog owners carried out for the Kennel Club by Censuswide, in August 2018.