White Swiss Shepherd Dog

The White Swiss Shepherd Dog became the 219th pedigree dog breed to be recognised by the Kennel Club in October 2017. The breed is classified in the Pastoral Group on the Imported Breed Register.

The breed, as its name suggests, is a type of herding dog developed in Switzerland in the twentieth century.  It comes in two coat types, medium-length and long-haired, and has had an FCI breed standard since 2011. A Kennel Club breed standard is currently being developed and, when this is published, the breed will be able to be entered at Kennel Club licensed shows.

An advert featuring the breed has led to it getting the biggest increase in online puppy searches of any breed in the UK. The advert for the Range Rover Velar, which first hit screens at the end of September 2017, created a huge 1,407 per cent increase in searches the following month, on the Kennel Club’s Find a Puppy site.

As with any breed of dog, it is vital to choose one that is suitable for your lifestyle. The White Swiss Shepherd Dog can be a great family pet, with a kind and loyal temperament and is friendly towards children, but it is also lively and intelligent, and requires plenty of exercise, stimulation and company if it is not to get bored, vocal or destructive.

For more information about the breed visit the White Swiss Shepherd Dog Club website.


Choosing the right breed for you

There are 220 pedigree dog breeds and each has unique and predictable characteristics that make them suitable for various different lifestyles, it is therefore vital that you choose the right breed for you. Potential owners should research different breeds and not choose a dog based on what they have seen in the media.

It is important that people buy from responsible breeders, such as Kennel Club Assured Breeders. Anybody looking for a breeder should contact the breed club, visit the Assured Breeder Scheme page or use the Find a Puppy site.


More information

Tools & Services

Related Topics

White Swiss Shepherd Dog
Copyright © The Kennel Club Limited 2019. The unauthorised reproduction of text and images is strictly prohibited.