After three successful years, the partnership between the Kennel
Club Accredited Instructors (KCAI) Scheme and Purina PRO PLAN will
not be renewed, as Purina PRO PLAN's strategy is taking a new
direction. This decision will be effective from October 2015.
The partnership between Purina PRO PLAN and the KCAI Scheme
delivered face-to-face quality educational guidance and advice to
canine professionals through a series of regional events and
through the Career Zone at Crufts which included
seminars, workshops and career guidance aimed at dog
professionals. The KCAI is the UK's independently recognised stamp
of quality for those delivering the highest standards of care and
advice to dog owners.
James Titmuss, PURINA Specialist Business Director said: "We were
delighted to have the opportunity to work with the KCAI Scheme to
ensure that canine professionals are given access to quality
training and education resources. We have enjoyed working closely
with the trainers and supporting them in their regions with
nutritional knowledge and education. We remain committed to the
community of dog trainers and canine behaviourists who have seen
our joint support increase significantly year on year and have been
offered a high standard of educational opportunities through this
partnership. We have simply reviewed our strategies and will now
choose different ways to offer that support."
Paul Rawlings, Chairman of the KCAI Board, said: "We and Purina
PRO PLAN share a passion for improving the health and welfare of
dogs through training, education and optimum nutrition, and our
partnership has been very beneficial. It has provided a very
effective platform and network for members and a forum for
education. The scheme is currently undergoing some changes to
reflect the needs of its membership and is looking at other
potential platforms to provide education across all regions."