Petlog has today launched its 'Welcome Home' video featuring
crowdsourced content from dog owners across the UK to promote
National Microchipping Month.
The video made of clips of owners being welcomed home by their
beloved pets aims to highlight the importance of dog owners keeping
their contact details up to date with their microchipping database
to ensure dogs have the best chance of being reunited if lost or
The video accompanies the database's Lost Pet Map which was
launched to highlight the high number of dogs that are currently
still missing in the UK - there are currently 16,122 dogs that were
reported missing between 2003 to May 2014 that have yet to be
reunited with their owner.
Petlog, the UK's largest lost and found database asked people on
social media platforms including Facebook and Twitter to send in
videos of their dogs greeting them at their front doors.
Petlog, which is managed by the Kennel Club, worked alongside
Banana Split on the video. The production company compiled
the crowdsourced clips for the final film to promote National
Microchipping Month - which takes place throughout June.
Celia Walsom, Petlog Executive, said: "The Welcome Home video
highlights the heart wrenching experience that dog owner's face
when their dog goes missing. A dog is a part of the family and we
encourage people to check their contact details are up to date
during National Microchipping Month to give them the best chance of
being reunited in the event that their dog is lost or stolen."