The Kennel Club would like to address increasing concerns about
the occurrence of undesirable colours in some breeds of pedigree
The Kennel Club breed standard for each pedigree breed states
the desired colours for that breed, but this is disregarded
by some breeders who sell puppies of non-standard colours at an
inflated cost by promoting the 'rarity' value of dogs of such
To warn novice puppy buyers of the existence of these
non-standard colours in some breeds, which may indicate that a dog
is not a true example of the breed, the Kennel Club is including
the following statement on the puppy enquiries area of the its
'Before searching for a puppy, please consult the breed club
websites for important information on the breed. Beware of
claims that puppies are a rare or exclusive colour, as well as
inflated prices that reflect this 'rarity'. Often these
colours are not correct, not recognised in the breed and should be
considered highly undesirable.'
The Kennel Club believes this will help to guide people to seek
appropriate advice from the best sources and not to be tempted by
the promise of a 'rare' colour, instead informing themselves
properly about the true colours in a breed. Breed club websites, to
which there are links from the Kennel Club website, provide more
detailed guidance about the breed and the desirable colours and,
where appropriate, advise that some non-recognised colours could be
indications of cross-breeding.
The breed standard for a breed describes the ideal specimen of
the breed. The Kennel Club writes and revises breed standards
taking account of the advice of breed councils/clubs. Breed
standards are not changed lightly to avoid 'changing the standard
to fit the current dogs' and the health and well-being of future
dogs is always taken into account when new standards are prepared
or existing ones altered.
The Kennel Club breed standards are concise, uniform in
structure and provide a basic description of the ideal specimen.
Positive attributes are highlighted and faults are not usually
included, but are covered by the standard fault clause 'Any
departure from the foregoing points should be considered a fault
and the seriousness with which the fault should be regarded should
be in exact proportion to its degree and its effect upon the health
and welfare of the dog'.
Whilst Kennel Club breed standards do not advocate
disqualification from the show ring for those showing dogs, the
wording 'undesirable' or 'highly undesirable' in a breed standard
is a strong indication that this feature is a serious failing.