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Microchip Database Supports Puppy Awareness Week

09 September 2013    00:00

During Puppy Awareness Week, which takes place this week (7th- 15thSeptember), Petlog is reminding all potential puppy buyers to meet new puppies in their breeding environment before making the decision to buy one.

Last Sunday, the Kennel Club released findings that almost one in five puppies bought through social media and the internet die within six months. Petlog, the UK's largest lost and found database for microchipped pets, is supporting the call to puppy buyers to only buy from members of the Kennel Club Assured Breeder Scheme.

Petlog Executive Celia Walsom said: "Puppy Awareness Week is an important campaign that we at Petlog are supporting. We want pets to have long and happy lives with their owners. The purpose of Petlog is to help reunite pets and owners when they get separated from each other, whilst Puppy Awareness Week hopes to empower people to buy a puppy that will live a healthy and happy life in the first place."

Celia continued; "It is not yet known how impending compulsory microchipping legislation in 2016 will affect dog breeders, but it is hoped that the law will allow traceability back to breeders, forcing puppy farmers to improve their breeding standards, as currently breeders do not have to microchip.

"However, Kennel Club Assured Breeders must permanently identify their puppies before they sell to new owners, and breeders who do, do so because they want to know that their dogs can always be returned to them or their new owners if they go missing.

"A good breeder will want to make sure their puppies have the best possible chance of a healthy and happy life and so will meet and talk to potential puppy buyers and ensure that their pets are permanently identifiable via microchipping. When puppy breeders don't microchip and don't care about meeting the potential new puppy owners, alarm bells should ring."

Puppy Awareness Week, which is run by the Kennel Club, takes place from 7th- 15thSeptember. For further information visit To find out more about microchipping and Petlog visit


9th September 2013   


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