During Puppy Awareness Week, which takes place this week (7th-
15thSeptember), Petlog is reminding all potential puppy buyers to
meet new puppies in their breeding environment before making the
decision to buy one.
Last Sunday, the Kennel Club released findings that almost one
in five puppies bought through social media and the internet die
within six months. Petlog, the UK's largest lost and found database
for microchipped pets, is supporting the call to puppy buyers to
only buy from members of the Kennel Club Assured Breeder
Petlog Executive Celia Walsom said: "Puppy Awareness Week is an
important campaign that we at Petlog are supporting. We want pets
to have long and happy lives with their owners. The purpose of
Petlog is to help reunite pets and owners when they get separated
from each other, whilst Puppy Awareness Week hopes to empower
people to buy a puppy that will live a healthy and happy life in
the first place."
Celia continued; "It is not yet known how impending compulsory
microchipping legislation in 2016 will affect dog breeders, but it
is hoped that the law will allow traceability back to breeders,
forcing puppy farmers to improve their breeding standards, as
currently breeders do not have to microchip.
"However, Kennel Club Assured Breeders must permanently identify
their puppies before they sell to new owners, and breeders who do,
do so because they want to know that their dogs can always be
returned to them or their new owners if they go missing.
"A good breeder will want to make sure their puppies have the
best possible chance of a healthy and happy life and so will meet
and talk to potential puppy buyers and ensure that their pets are
permanently identifiable via microchipping. When puppy breeders
don't microchip and don't care about meeting the potential new
puppy owners, alarm bells should ring."
Puppy Awareness Week, which is run by the Kennel Club, takes
place from 7th- 15thSeptember. For further information visit www.thekennelclub.org.uk/paw.
To find out more about microchipping and Petlog visit www.petlog.org.uk.
9th September 2013