The Kennel Club has been alerted to a misleading campaign by a
microchip database, which claims to be associated with Petlog, the
largest lost and found microchip database, managed by the Kennel
The Kennel Club has been informed that a new company on the
market has been contacting breeders through the Kennel Club website
to sell its microchips and database service. The organisation
claims to be recognised by Petlog.
Petlog wishes to clarify that it works independently of other
databases and does not give endorsement or recognition to them, and
neither does it have any current plans to do so in the future.
Petlog will, however, always direct authorised agents directly to
the relevant database if they report a found pet with a microchip.
This is because Petlog works in the best interests of the pet and
wants to ensure their swift reunification with the owner: it is not
an endorsement or recognition of the database itself.
Celia Walsom, Petlog Executive said: "We are concerned that
people are being misled in to joining a different database that is
not as robust, and doesn't offer the benefits of Petlog.
"We want to alert all breeders to the current activity by one
microchip database and inform everyone that Petlog does not work
with any other database. If a company should claim that Petlog
recognises them then all they actually mean is that we will ensure
that people are directed to the right database, if the details of a
microchippped animal are reported to us."
Petlog is the UK's largest lost and found database for
microchipped pets and it works with 11 leading microchip
suppliers. Pets registered with the Petlog database benefit from a
whole host of benefits including a true 24/7, 365 service, with a
call centre based in the UK. Furthermore, Petlog is the only
database to be linked to a European network of databases, which
includes 32 databases working together to give owners the best
chance of finding their pets wherever they are lost, even in
Petlog also offers its Petlog Premium service, which not only
allows customers to update their contact information as frequently
as necessary, it also allows emergency contact information to be
added. Petlog sends out a lost pet alert to authorised agents
within a 30 mile radius should a pet go missing and works in
partnership with apps such as mydoguk and mycatuk to offer the
Petlog Premium benefits at the touch of a button.
Caroline Kisko, Kennel Club Secretary said: "We are proud to
manage Petlog and offer customers the numerous benefits the service
offers. We urge all breeders to keep their puppies registered with
Petlog and continue to only microchip with Petlog-affiliated chips
to ensure that they will remain with Petlog. If you are in doubt as
to which chips work with Petlog, you can find a full list of
microchip manufacturers on the Petlog website."
For more information on Petlog and the microchip manufacturers
it works with, please visit www.petlog.org.uk/microchip-suppliers.