The Kennel Club, the UK's largest organisation dedicated to the
health and welfare of dogs, has launched its new website at www.thekennelclub.org.uk, with a fresh new design and
The Kennel Club has launched its new website to create a more
user-friendly experience that will seamlessly deliver information
about a range of subjects including dog activities, health and
welfare, breeding, buying, training and enjoying life with dogs.
The site reflects the Kennel Club key objective to work for the
'general improvement of dogs'.
The new design delivers a more streamlined navigation process that
allows faster access to essential information and an improved
layout that is easy to read and understand. The navigation has been
designed so that puppy buyers and dog specialists can find the
information that they need, written in a style and in the detail
relevant to them.
The new website offers enhanced engagement with readers by
integrating the Kennel Club's Facebook and Twitter feeds into it,
allowing greater sharing of information and opinions. There is also
a brand new section dedicated to vets and researchers, providing
easy access to relevant information.
Caroline Kisko, Kennel Club Secretary said: "With a wealth of
information and expertise to share, we have revised our site so
that it delivers an improved experience, streamlining the
information so that people can find what they need more easily and
opt for how much detail they wish to go into on any subject.
"The Kennel Club website has been tailored to meet the different
needs of its various types of visitor - from dog owners and
prospective puppy buyers to dog professionals such as breeders, dog
trainers, vets and those involved in dog activities.
"We have been consulting with our customers during testing and
have received extremely positive feedback. We want to hear more
people's views so that we can ensure that the site continues to
evolve based on the feedback that we receive."
Some of the additional benefits of the new website
- Find the latest news and upcoming events on the homepage, as
well as links to our other services.
- A new page layout and design to make the website visually
- A Google search tool making all content easily accessible.
- Ability for users to share pages that interest them with others
across Facebook and Twitter.
- Full integration of the popular online services section of the
old website, which contains the Kennel Club Breed Information
Centre amongst other things, making it quicker and easier to locate
throughout the site.
- Integration with the recently launched MyKC service for
breeders and puppy owners, so users can go between their own
account, which holds information about their dog, and the Kennel
Club website with ease.
- Handy shortcuts links in each section to allow users to access
relevant online services quickly.
- A news section for users to find out what is going on in the
world of dogs, as well as a separate Media Centre for members of
You can visit the new Kennel Club website at www.thekennelclub.org.uk.
Feedback is welcomed and can be given by clicking the feedback
button on the bottom of each page on the website.
The Kennel Club is the largest organisation in the UK devoted to
dog health, welfare and training. Its objective is to ensure that
dogs live healthy, happy lives with responsible owners.
It runs the country's largest registration database for both
pedigree and crossbreed dogs and the Petlog database, which is the
UK's biggest reunification service for microchipped animals. The
Kennel Club is accredited by UKAS to certify members of its Assured
Breeder Scheme, which is the only scheme in the UK that monitors
breeders in order to protect the welfare of puppies and breeding
bitches. It also runs the UK's largest dog training programme, the
Good Citizen Dog Training Scheme and licenses shows and clubs
across a wide range of activities, which help dog owners to bond
and enjoy life with their dogs. The Kennel Club runs the world's
greatest dog show, Crufts, and the Discover Dogs event at Earls
Court, London, which is a fun family day out that educates people
about how to buy responsibly and care for their dog.
The Kennel Club invests in welfare campaigns, dog training and
education programmes and the Kennel Club Charitable Trust, which
supports research into dog diseases and dog welfare charities,
including Kennel Club Breed Rescue organisations that re-home dogs
throughout the UK. The Kennel Club jointly runs health screening
schemes with the British Veterinary Association and through the
Charitable Trust, funds the Kennel Club Genetics Centre at the
Animal Health Trust, which is at the forefront of pioneering
research into dog health. The new Kennel Club Cancer Centre at the
Animal Health Trust will contribute to the AHT's well-established
cancer research programme, helping to further improve dog