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New Kennel Club website is launched

28 August 2013    00:00
 

The Kennel Club, the UK's largest organisation dedicated to the health and welfare of dogs, has launched its new website at www.thekennelclub.org.uk, with a fresh new design and improved navigation.

The Kennel Club has launched its new website to create a more user-friendly experience that will seamlessly deliver information about a range of subjects including dog activities, health and welfare, breeding, buying, training and enjoying life with dogs. The site reflects the Kennel Club key objective to work for the 'general improvement of dogs'.

The new design delivers a more streamlined navigation process that allows faster access to essential information and an improved layout that is easy to read and understand. The navigation has been designed so that puppy buyers and dog specialists can find the information that they need, written in a style and in the detail relevant to them.

The new website offers enhanced engagement with readers by integrating the Kennel Club's Facebook and Twitter feeds into it, allowing greater sharing of information and opinions. There is also a brand new section dedicated to vets and researchers, providing easy access to relevant information.

Caroline Kisko, Kennel Club Secretary said: "With a wealth of information and expertise to share, we have revised our site so that it delivers an improved experience, streamlining the information so that people can find what they need more easily and opt for how much detail they wish to go into on any subject.

"The Kennel Club website has been tailored to meet the different needs of its various types of visitor - from dog owners and prospective puppy buyers to dog professionals such as breeders, dog trainers, vets and those involved in dog activities.

"We have been consulting with our customers during testing and have received extremely positive feedback. We want to hear more people's views so that we can ensure that the site continues to evolve based on the feedback that we receive."

Some of the additional benefits of the new website include:

  • Find the latest news and upcoming events on the homepage, as well as links to our other services.
  • A new page layout and design to make the website visually clearer.
  • A Google search tool making all content easily accessible.
  • Ability for users to share pages that interest them with others across Facebook and Twitter.
  • Full integration of the popular online services section of the old website, which contains the Kennel Club Breed Information Centre amongst other things, making it quicker and easier to locate throughout the site.
  • Integration with the recently launched MyKC service for breeders and puppy owners, so users can go between their own account, which holds information about their dog, and the Kennel Club website with ease.
  • Handy shortcuts links in each section to allow users to access relevant online services quickly.
  • A news section for users to find out what is going on in the world of dogs, as well as a separate Media Centre for members of the press.

You can visit the new Kennel Club website at www.thekennelclub.org.uk.

Feedback is welcomed and can be given by clicking the feedback button on the bottom of each page on the website.

ENDS


For further press information or interview requests please contact

The Kennel Club Press Office
If you are a journalist and would like more information please click here.
www.thekennelclub.org.uk

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Notes to Editors

The Kennel Club is the largest organisation in the UK devoted to dog health, welfare and training. Its objective is to ensure that dogs live healthy, happy lives with responsible owners.

It runs the country's largest registration database for both pedigree and crossbreed dogs and the Petlog database, which is the UK's biggest reunification service for microchipped animals. The Kennel Club is accredited by UKAS to certify members of its Assured Breeder Scheme, which is the only scheme in the UK that monitors breeders in order to protect the welfare of puppies and breeding bitches. It also runs the UK's largest dog training programme, the Good Citizen Dog Training Scheme and licenses shows and clubs across a wide range of activities, which help dog owners to bond and enjoy life with their dogs. The Kennel Club runs the world's greatest dog show, Crufts, and the Discover Dogs event at Earls Court, London, which is a fun family day out that educates people about how to buy responsibly and care for their dog.

The Kennel Club invests in welfare campaigns, dog training and education programmes and the Kennel Club Charitable Trust, which supports research into dog diseases and dog welfare charities, including Kennel Club Breed Rescue organisations that re-home dogs throughout the UK. The Kennel Club jointly runs health screening schemes with the British Veterinary Association and through the Charitable Trust, funds the Kennel Club Genetics Centre at the Animal Health Trust, which is at the forefront of pioneering research into dog health. The new Kennel Club Cancer Centre at the Animal Health Trust will contribute to the AHT's well-established cancer research programme, helping to further improve dog health.

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