PAW aims to make sure that puppies live healthy, happy lives with suitable owners by spreading the 'be puppy aware' message.
Being puppy aware involves making sure you know which dog and breed is right for your lifestyle so that you can care for it for life, and making sure you can separate responsible breeders from puppy farmers. Every year the Kennel Club holds a Puppy Awareness Week (PAW) to spread this message.
STOP puppy farming
Puppies from puppy farms are bred with no regard for their health and well-being and are kept in appalling, unsanitary conditions. Kennel Club research from 2014 shows that as many as one in four may have unknowingly bought from a puppy farm, after sourcing their puppy online, on social media, in pet shops or through free newspaper ads - outlets often used by puppy farmers. The Kennel Club has found that:
- 1 in 5 pups bought online or in pet shops need long-term veterinary care or die before six months old*;
- 1 in 5 pups bought in pet shops contracts the potentially parvovirus.**
Make sure that you don't buy from a puppy farmer, or from an ill-informed and unknowledgeable breeder, who has not taken all of the steps to give your puppy the best chance in life. The Kennel Club recommends that 'ABS is Best' and always advises people to go to a Kennel Club Assured Breeder. The Kennel Club has United Kingdom Accreditation Services (UKAS) accreditation to certify breeders on the scheme and it is the only one in the UK that sets standards for and inspects dog breeders. You can find out more about Kennel Club Assured Breeders here.
Watch the video below for advice on buying a puppy or read our list of the Do's and Don'ts of puppy buying. You can also find out more about the cruel puppy farming trade here.
Do's and don'ts of buying a puppy
Kennel Club research has shown a shocking number of people still buying puppies from disreputable sources: one in three revealed their puppies were sourced on internet sites, through social media, in pet shops and newspapers advertisements - all sources popularly used by puppy farmers.
Show your support for PAW throughout the year
Request a PAW pack containing flyers, posters and stickers, helping spread the important message far and wide.
Finding the right breed
There are 212 breeds of dog, and many crossbreeds, that have very different needs. Pedigree dogs are bred to have predictable traits and characteristics and by doing research people can easily find the dog that is the best fit for them.
Take a look in our Breed Information Centre to find out which breed is best suited to you, or visit the Eukanuba Discover Dogs event held at ExCeL London on 22-23rd October 2016.
Click here to find a puppy, and remember to look out for the purple Assured Breeder logo.
What to expect when buying a puppy
TV Vet Marc Abraham reveals some of the many health and welfare problems that you could be confronted with if buying a puppy from a source often used by puppy farmers. He meets Irish terrier breeder, Candace Bugden, to find out what to expect when buying a puppy from a responsible breeder, and why getting a puppy from a Kennel Club Assured Breeder is always the best option.
*Research conducted in August 2013 by Atomik, on behalf of the Kennel Club, and is based on 2,026 responses.
**Research conducted in August 2014 by Censuswide, on behalf of the Kennel Club and is based on 2015 dog owners.