Open letter to Tesco regarding 2013 Christmas advert, 13 October
Dear Matt Atkinson,
The Kennel Club is gravely concerned about the new Tesco
advertisement, which shows a child in front of a chalkboard that
reads 'all I want for Christmas is a puppy".
There has already been considerable outcry on social media about
this advertising campaign and we urge Tesco to remove the advert,
which we believe will escalate a worrying trend that sees people
buying puppies as Christmas presents. Recent Kennel Club research
has shown that 11 percent of people still purchase dogs as presents
and a further 11 percent buy their dogs as 'spur of the moment'
decisions, which is aggravated by the marketing of puppies as
presents and toys. Such buying habits result in puppies ending up
in the hands of people who are unable to give the time, care and
commitment that they need and often results in abandonment further
down the line.
We do appreciate that the wording is meant to reflect the views
and feelings of a child but we are particularly concerned that the
'pester power' of children influences a considerable number of
families to buy a puppy and this will only be exacerbated by this
Buying a puppy is a life-changing decision that requires
planning and forethought and the practice of encouraging or
subliminally condoning such behaviour should be avoided.
I hope you take note of this letter and withdraw the
advertisement, I would be happy to speak with you about any
comments or questions you may have.