Chip it, Check it!


To coincide with National Microchipping Month which ran throughout June, the Kennel Club with the support of the Microchipping Alliance and the relevant government departments and Ministers in England, Wales and Scotland, launched the education campaign 'Chip it, Check it':

 'Chip it': To help get your dog back should it become lost or stolen: it will be compulsory to have your dog microchipped and registered on a database from April 2016.

'Check it': Is your dog already chipped? Great! You just need to make sure your contact details are up to date on the microchip database so your dog can be easily returned to you.

The campaign centres around the sad statistic that over 8,000 dogs are euthanised each year because their owners cannot be found, yet thousands of otherwise doomed dogs could be identified and reunited with their owners instead of facing possible destruction in the pound if dog owners microchipped their dogs and kept personal details up to date.

In addition to this, around 40,000 lost and stray dogs have to be rehomed each year because their owners cannot be found.  These dogs could have been reunited with their owners if those owners had microchipped their dogs and kept personal details up to date on their database.

Regulations due to be laid shortly as secondary regulations under the Animal Welfare Act in England, will place a requirement on owners to have their dogs microchipped and registered on one of the databases available. Owners will also be expected to be responsible for ensuring the information is kept up to date in order to have the best chance of reuniting them with their pet. Similar Regulations are due to be voted on in Wales later this year and are under consideration following a recent consultation in Scotland.

The Kennel Club is dedicated to reuniting dog and owner through our reunification database Petlog, the UK's largest lost and found database for microchipped pets, and we hold National Microchipping Month each June to educate those involved with dogs on the benefits of microchipping.

The introduction of a requirement to permanently identify a dog through compulsory microchipping will go a long way towards improving the current situation surrounding stray dogs by reducing the need for unidentified lost dogs to be rehomed or euthanised. The Kennel Club views regulation as a positive step forward for responsible dog ownership and bringing dogs and owners back together more quickly and effectively.

In terms of benefits, the Kennel Club believes compulsory microchipping:

  • helps dogs to be quickly identified and returned to their owners and as a result is the most beneficial in relation to welfare and cost savings;
  • creates a link between dog and owner, sending a clear message to the public that they are responsible for the actions of their pet;
  • encourages the breeder to act more responsibly in terms of their breeding practices as they are able to be traced more easily;
  • acts as a deterrent to owners abusing or mistreating animals if there is an increased possibility that the dog can be traced to them and they can be brought to account for such actions;
  • could help to deter dog theft so long as the legal requirement to keep information up to date is introduced as part of the regulations;
  • could go some way towards helping to tackle puppy farming so long as a requirement is introduced for the information to be logged of every keeper from the original breeder to the current owner. This traceability would deter unscrupulous breeders who perhaps would not otherwise want to be traced and force them to either improve their standards or cease trading.

Keeping Public Information Safe - The Need for Minimum Standards

The Kennel Club wholeheartedly believes that the introduction of a minimum standard for any microchip database, microchip supplier, or microchip implanter wishing to operate within the regulations should be mandatory in order to ensure standards are kept to a high level and the public do not suffer as a result of new companies establishing themselves for quick financial gain.

The Kennel Club and Petlog, together with the other main microchip database companies, have worked with the Department for Environment, Food and Rural Affairs in Westminster to devise suitable minimum standards for database providers. Similar work is underway with microchip suppliers and implanters.

The Kennel Club believes that strict data protection must be maintained in order to give the public confidence in compulsory microchipping and therefore increasing the likelihood of compliance. In any future case of using the data for purposes other than reunification, it is essential for pet owners to be made aware of this and to allow selected authorised users to review owner and pet details.

What Can You Do?

Is your dog microchipped? When did you last check that your database had the most up to date information for you and your pet?

Spread the word about the importance of microchipping and keeping information up to date!

If your dog is not microchipped yet make sure you are use a reputable database that will keep your information safe and be around for the life of your pet.

National Microchipping Month runs throughout June. For more information go to

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