Priding itself as the most prestigious dog club in the world, and the organisers of Crufts, the Kennel Club aims to communicate with everyone interested in the world of dogs. Excitingly for the first time ever, through their new enhanced website, www.thekennelclub.org.uk, the Kennel Club can now provide dog lovers with the opportunity to take control over what Kennel Club news and information they receive, when and how they receive it.

Four new ways are now in place for people to gain insight into the world of dogs and Kennel Club information.  These methods are all displayed on the home page of the Kennel Club website and include Newswires, My Articles, Email Digests and Kennel Club News Feeds.

Newswires are similar to enewsletters with the difference that customers can sign up to the particular newsletter they are interested in receiving and also the format they wish to receive it in.  The choice currently available includes general Kennel Club information, Crufts and Discover Dogs.

My Articles goes further by giving customers the choice to decide what particular subjects interest them. Therefore, when an article of their interest is added to the site a link will appear on their My Articles page. Customers can visit their My Articles page as often as they like to see what new articles of interest have been added or to re-read old articles.