An important aspect of the Accredited Breeder Scheme is to provide the Kennel Club with a way to promote breeders that have made a commitment to follow responsible practices as set out by the Scheme.  Many prospective puppy buyers contact the Kennel Club and ask about the basics of finding and buying a puppy.  The Kennel Club will provide these enquirers, free of charge, with a list of all Accredited Breeders in the relevant breed as well as providing access to the Puppy Sales Register (PSR).  Any breeder may pay to advertise their registered litters on the PSR, but Accredited Breeder litters will be flagged and will always appear at the top of the list.

To enhance this promotion of Accredited Breeders, a system of accolades has been introduced and will apply to all Accredited Breeders.  There are three different types of accolades that may be assigned to Accredited Breeders as follows:

 Breeding Experience Accolade – assigned to breeders who have bred at least five litters.

 Breed Club Accolade – assigned to breeders who are current members of one or more breed clubs.

 Stud Book Accolade – assigned to breeders who have bred 3 or more dogs that are listed in the Kennel Club Stud Book.

Accredited Breeder Accolades will appear next to new Accredited Breeder's names published in the Kennel Gazette as well as for each breeder on the lists of Accredited Breeders issued by the Kennel Club.  Accolades will also appear within the advertisements on the Puppy Sales Register.

All accolades will be assigned by the Kennel Club, according to the information that we have on file, although we will rely on Accredited Breeders to update the relevant information as necessary.

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Responsible Dog Breeding 

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