An important aspect of the Assured Breeder Scheme is to provide the Kennel Club with a way to promote breeders that have made a commitment to follow responsible practices as set out by the Scheme. Many prospective puppy buyers contact the Kennel Club and ask about the basics of finding and buying a puppy. The Kennel Club will provide these enquirers, free of charge, with a list of all Assured Breeders in the relevant breed as well as providing access to the Find a Puppy service. Any breeder may pay to advertise their registered litters on the Find a Puppy service, but Assured Breeder litters will be flagged and will always appear at the top of the list.

There are currently four accolades that Assured Breeders may qualify for:

   Breeding Experience Accolade – assigned to breeders who have bred at least five litters.

   Breed Club Accolade – assigned to breeders who are current members of one or more breed clubs.

   Stud Book Accolade – assigned to breeders who have bred three or more dogs listed in the Kennel 
   Club Stud Book.

Accolade of Excellence  - Nominations will normally come only from breed clubs and breeders will normally need to  have bred five British titleholders (from any of the disciplines) and have had a successful visit from a Breeder Advisor before their nomination will be considered.

Accolades are shown on Assured Breeder Scheme membership certificates.

In order to qualify for a Breed Club Accolade, an Assured Breeder should be a member of a breed club for each breed bred.

Assured Breeder Accolades appear next to new Assured Breeder's names published in the Kennel Gazette as well as for each breeder on the lists of Assured Breeders issued by the Kennel Club. Accolades also appear within the advertisements on the Find a Puppy service.

All accolades will be assigned by the Kennel Club, according to the information that we have on file, although we will rely on Assured Breeders to update the relevant information as necessary.

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Accredited Breeder Scheme (ABS) 

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