An email sent to authorities in a 30 mile radius notifying them of a lost pet in the area, and the ability to use SMS to report a pet missing, were the main reasons why hundreds of people upgraded to Petlog Premium during the recent National Microchipping Month.

The alerts are sent out as an added benefit for pet owners who upgrade to Petlog Premium, and flag up missing pets in the local area to registered users such as vets and dog wardens. This is further complimented by the Lost Pet Alert: a mobile phone app which allows Petlog Premium users of the free ‘my dog uk’ app simply to press a button on their mobile phone to alert Petlog that their pet has gone missing.  This activates an email to registered authorised users within a 30 mile radius of the GPS location of the phone.

Black and white cat, Squishy, is the first pet to be reunited following her owner’s use of the Lost Pet Alert. It was a stressful wait for owner Tammy Fifield, but the microchip and the alert paid off as Squishy is now back at home with her relieved owner in Stafford.

Squishy went missing on the 27th July and as soon as Tammy Fifield realised, she sent an alert through to Petlog using the Lost Pet Alert application. Petlog called Tammy to confirm that Squishy had gone missing and were also told that Squishy suffered from chest problems and this was added to her record. On the 16th August Squishy was taken to a local vet after she was found in a shed, the vet identified her from her microchip, found she belonged to Tammy and that she had been registered as missing for a number of weeks. Tammy explains:  “I got the call from the vets and I was in tears, I told my daughters, Amanda and Kim that Squishy had been found, I was excited and also very relieved that she had been found. She was injured so needed a few visits to the vet, but has now been given the all clear. She is back to her normal self, which is the most laid back feline I've ever known! She also likes to stand guard over us first thing in the morning.”

Petlog asked over 600 people who upgraded to Petlog Premium through June what their motivations were for upgrading and were pleased to see that so many people were encouraged by the added extras such as the email and SMS alerts. The research also found that 47% of people had out of date contact details and so chose to upgrade to Petlog Premium and can now update for free throughout the life of their pet.

Petlog Executive, Celia Walsom said: “Petlog Premium is available to all Petlog customers for a one off cost of £10 and we decided to introduce Petlog Premium to make it easier for people to manage their accounts, and give them a number of added benefits. Owners of pets on Petlog Premium can update their contact details as often as they like for no extra cost and also add holiday information and emergency contacts but we were delighted to see so many people interested in the SMS and email alerts as this is something we think will really help reunite lost owners and pets quickly.”

Petlog is the UK’s largest lost and found pet database with over 6.5m pets registered. Petlog Premium offers a comprehensive package for a small one off cost and provides owners with the peace of mind that if their pet goes missing they have the best possible chance of being reunited.

ENDS
[339.12]
13th September 2012                                                           

For journalists who would like further press information, images or interview requests click here.

www.thekennelclub.org.uk

Notes To Editors

Petlog

Petlog is the UK’s largest lost and found pet database for microchipped pets and is owned and managed by the Kennel Club.
Petlog holds the details of over 6.2 million animals and their owners and every month around 60,000 animals are added to the database.
Petlog manages and operates the 24/7 central reunification telephone service and last year answered over 140,000 calls in relation to lost and found pets.
Petlog after care service line staff answered a further 125,000 calls from vets, owners, animal wardens, animal welfare centres and police last year

The Kennel Club

The Kennel Club is the largest organisation in the UK devoted to dog health, welfare and training. Its objective is to ensure that dogs live healthy, happy lives with responsible owners.

It runs the country’s largest registration database for both pedigree and crossbreed dogs and the Petlog database, which is the UK’s largest reunification service for microchipped animals. The Kennel Club Assured Breeder Scheme is the only scheme in the UK that monitors and sets standards for breeders, in order to protect the welfare of puppies and breeding bitches. It also runs the UK’s largest dog training programme, the Good Citizen Dog Training Scheme and licenses shows and clubs across a wide range of activities, which help dog owners to bond and enjoy life with their dogs. The Kennel Club runs the world’s greatest dog show, Crufts, and the Discover Dogs event at Earls Court, London, which is a fun family day out that educates people about how to buy responsibly and care for their dog.

The Kennel Club invests in welfare campaigns, dog training and education programmes and the Kennel Club Charitable Trust, which supports research into dog diseases and dog welfare charities, including Kennel Club Breed Rescue organisations that re-home dogs throughout the UK. The Kennel Club jointly runs health screening schemes with the British Veterinary Association and through the Charitable Trust, funds the Kennel Club Genetics Centre at the Animal Health Trust, which is at the forefront of pioneering research into dog health.
 
 

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