National Microchipping Month begins today (1st June) and Petlog, with the help of Joanna Page and James Thornton a talking dog, a lost lamb and the power of social media is encouraging owners to update their contact details.
 
The fun video entitled 'Border Collie Taxi Driver', to which Gavin and Stacey star, Joanna Page and Emmerdale star, James Thornton have lent their voices, will be sent to animal lovers around the country today.

Click here to watch our 'Border Collie Taxi Driver' video promoting National Microchipping Month
 
Petlog, the UK’s largest microchip database is using the power of YouTube, Twitter and Facebook to educate the pet owning public about National Microchipping Month and their campaign to get pet owners registered on Petlog to update their pets' microchip contact details online for free through June.
 
Joanna said: “It’s so exciting and a great campaign. It has made me think that I had better check that our dog Daisy’s contact details are up to date. James and I never normally work together so I was a little nervous but it was lots of fun.”
 
For more information, visit www.nationalmicrochippingmonth.org.uk.
 
ENDS
[168.11]
1st June 2011
 
For further information, images or interview requests please contact:
The Kennel Club Press Office
020 7518 1008
press.office@thekennelclub.org.uk
www.thekennelclub.org.uk
 
 
National Microchipping Month
June is National Microchipping and to help launch this years campaign Joanna Page and James Thornton came together to produce a fun video: http://www.youtube.com/watch?v=bSs7qg0z89M
 
Throughout National Microchipping Month, details can be updated for free in June with Petlog online. A reduced cost applies for all changes made over the phone or via post (one off amendment only).
 
Petlog Premium lifetime service is available for a reduced cost of £7.50 throughout June 2011 (normally £10).
 
The fee for changing details is normally applied as it is the main source of funding for microchip databases. The cost charged for microchipping a pet goes to the implanter to cover their cost, and it includes only a very small fee of around £1 to cover the database costs for initial registration.
 
Petlog
•    Petlog is the UK’s largest pet reunification service and is owned and managed by the Kennel Club
•    Petlog holds the details of over 4.8 million animals and their owners and every month around 40,000 animals are added to the database
•    Petlog manages and operates the 24/7 central reunification telephone service and last year answered over 110,000 calls in relation to lost and found pets
•    Petlog after care service line staff answered a further 140,000 calls from vets, owners, animal wardens, animal welfare centres and police last year
 

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