The Kennel Club Assured Breeder Scheme promotes good breeding
practice and aims to work together with breeders and buyers
to force irresponsible breeders, or puppy farmers, out of
Breeders nationwide are joining the Assured Breeder Scheme to
demonstrate their commitment to responsible breeding. There
set requirements that Assured Breeders must agree to follow,
which encourage the breeding of healthy, and well-adjusted
In return breeders are able to use the scheme literature and
logo to promote their litters. The annual membership entitles them
to advertise on the Kennel Club Find a Puppy Service free of charge
and will highlight litters to puppy buyers as being bred by an
Members also gain prioritised access to additional advice and
information from our Health and Breeder Services Department.
Finally, they have access to a wide range of
discounts including reduced fees for each puppy registered
with the Kennel Club.
We are the only organisation
accredited by the
United Kingdom Accreditation Service (UKAS) to certify dog
breeders, under the Kennel Club Assured Breeder Scheme. This means
that the Kennel Club is recognised as an impartial and competent
inspector by the government's sole national accreditation body.
This gives the puppy buying public additional confidence that
Assured Breeders are committed to meeting and maintaining high
standards for caring for the health and welfare of their puppies
and breeding bitches, and are the best point of contact for buying
a healthy, happy puppy.