• Assured Breeder Scheme

Assured Breeder Scheme


About the scheme

The Kennel Club Assured Breeder Scheme promotes good breeding practice and aims to work together with breeders and buyers to force irresponsible breeders, or puppy farmers, out of business. 

Breeders nationwide are joining the Assured Breeder Scheme to demonstrate their commitment to responsible breeding, as defined in our set requirements which they must agree to follow.

Why join the scheme

In return, breeders are able to use the scheme literature and logo to promote their litters. The annual membership entitles them to advertise FREE of charge on our Find a Puppy Service and will highlight litters to puppy buyers as being bred by an Assured Breeder.

Members gain prioritised access to expert advice and information from our Health and Breeder Services Department. Finally, they have access to a wide range of discounts, including reduced fees for each puppy registered with the Kennel Club.

UKAS accreditation

We are the only organisation accredited by the United Kingdom Accreditation Service (UKAS) to certify dog breeders, under the Kennel Club Assured Breeder Scheme. This means that the Kennel Club is recognised as an impartial and competent inspector by the government's sole national accreditation body.

This gives the puppy buying public additional confidence that Assured Breeders are committed to meeting and maintaining high standards for caring for the health and welfare of their puppies and breeding bitches, and are the best point of contact for buying a healthy, happy puppy.

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"I decided to join the Assured Breeder Scheme because I wanted the confidence and the reassurance that I was doing all of the right things by my girls and the breed"

"As a novice breeder, it was reassuring to be able to tick the boxes and to have access to help and guidance."

"I was proud of my reputation as a breeder [...] to show the public that good breeders are serious when it comes to health and welfare of our dogs and puppies."

Read our testimonials

Related Topics

Assured Breeder SchemeAssured BreedersSelling Puppies

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