About the scheme
The Kennel Club Assured Breeder Scheme promotes good breeding practice and aims to work together with breeders and buyers to force irresponsible breeders, or puppy farmers, out of business.
Breeders nationwide are joining to demonstrate their commitment to responsible breeding. In return, they are able to use the scheme literature and logo to promote their litters.
The annual membership entitles them to advertise FREE of charge on our Find a Puppy Service and will highlight litters to puppy buyers as being bred by an Assured Breeder.
We are the only organisation accredited by the United Kingdom Accreditation Service (UKAS) to certify dog breeders, under the Kennel Club Assured Breeder Scheme. This means that the Kennel Club is recognised as an impartial and competent inspector by the government's sole national accreditation body.
This gives the puppy buying public additional confidence that Assured Breeders are committed to meeting and maintaining high standards for caring for the health and welfare of their puppies and breeding bitches, and are the best point of contact for buying a healthy, happy puppy.