About the scheme
The Kennel Club Assured Breeder Scheme promotes good breeding
practice and aims to work together with breeders and buyers
to force irresponsible breeders, or puppy farmers, out of
Breeders nationwide are joining to demonstrate
their commitment to responsible breeding. In return, they are
able to use the scheme literature and logo to promote their
The annual membership entitles them to advertise FREE of
charge on our Find a Puppy
Service and will highlight litters to puppy buyers as
being bred by an Assured Breeder.
We are the only organisation
accredited by the
United Kingdom Accreditation Service (UKAS) to certify dog
breeders, under the Kennel Club Assured Breeder Scheme. This means
that the Kennel Club is recognised as an impartial and competent
inspector by the government's sole national accreditation body.
This gives the puppy buying public additional confidence that
Assured Breeders are committed to meeting and maintaining high
standards for caring for the health and welfare of their puppies
and breeding bitches, and are the best point of contact for buying
a healthy, happy puppy.