The Kennel Club Assured Breeder Scheme promotes good
breeding practice aims to work together with breeders and
buyers to force irresponsible breeders, or
puppy farmers, out of business.
Breeders nationwide are joining the Assured Breeder Scheme to
demonstrate their commitment to responsible
breeding. There are set requirements that Assured Breeders
must agree to follow, which encourage the breeding of healthy, and
In return breeders are able to use the scheme literature and
logo to promote their litters. The annual membership entitles
breeders to advertise on the online Kennel Club
Find a Puppy Service free of charge and will
highlight litters to puppy buyers as being bred by an Assured
Breeder. Assured Breeders also gain prioritised access to
additional advice and information from the Kennel Club's Health and
Breeder Services Department.
They also have access to a
wide range of discounts including reduced fees for each
puppy that they register with us.
We are the only organisation accredited by the
United Kingdom Accreditation Service (UKAS) to certify
dog breeders, under the Kennel Club Assured Breeder
Scheme. This means that the Kennel Club is recognised as an
impartial and competent inspector by the government's sole national
accreditation body. This gives the puppy buying public additional
confidence that Assured Breeders are committed to meeting and
maintaining high standards for caring for the
health and welfare of their puppies and breeding bitches, and are
the best point of contact for buying a healthy, happy puppy.